As the world’s most popular standard mid-sized sedan, the CAMRY has sold over 14 million units as of June 2010, and is synonymous with excellent ride comfort and quietness.

The Task
To attract new customers in Asia, and communicate the improvements and key selling points of the remodelled CAMRY and CAMRY Hybrid vehicles.

The Solution
TYA was tasked with conceptualising and producing marketing promotion videos to be used regionally. In the videos, the Emotional and Rational appeal of the “New ERA” CAMRY and CAMRY Hybrid was highlighted. An international team of consultants and production experts worked on the project, with 3D production done entirely in Thailand.